I’m Tara, an indie author and insatiable buyer of books and online courses. I decided to channel my content marketing and website-building skills into empowering other content creators (especially authors and course creators) to make an income from their valuable work and more easily share it with others. But I’m passionate about helping small businesses thrive in general.
Design
Over 5 years of web design experience. Studied core web design principles, color theory, images, fonts, UX, information architecture, etc.
Development
Formally trained in full stack web development. HTML, CSS, JavaScript, PHP, React, etc. This means I can address most requests or problems with your website outside of native theme, plugin, or even WordPress capabilities.
WordPress
Over 10 years of professional experience using WordPress. Very familiar with WordPress capabilities, top plugins & themes, free alternatives, optimization and security, etc.
Online Marketing
Over 8 years of professional online marketing experience for small businesses and indie authors. Content marketing, email marketing, SEO, social media marketing, etc.
Experience
WordPress Website Specialist @ Freelance / 2020 to Present
I use my combined experience as a website developer and online content marketer to build or improve WordPress websites. Instead of a one-size-fits-all approach, I base each project on a holistic strategy that makes sense for each client’s unique business, so I work especially well for business owners who need help figuring out how to achieve their online goals.
Web Content Writer @ Freelance / 2016 to Present
In addition to a decade of applied writing experience, I’ve dedicated myself to learning the entire inbound marketing process. I use that knowledge to write content marketing plans, content, and copy that attracts the people my clients can help, and, over time, converts them into customers and fans.
Content Associate @ d50 Media / 2019 to 2020
I wrote and edited long-form medical and legal SEO articles for a national law firm under digital marketing agency, d50 Media. I was also responsible for hiring and managing freelance writers and contributed to the content marketing department’s core growth strategy.
Content and Social Media Manager @ Pivot Business Consulting / 2015 to 2016
Produced blog, social media, and other web content, along with business plans, programs, grant applications, proposals, and other written material needed by Pivot Business Consulting and its clients, including data-driven marketing agency, BMDM.
Education
Full-Stack Web Development Certificate @ UCF Coding Bootcamp / 2017
BA, Creative Writing @ University of Central Florida / 2012